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Robot sales for the automotive industry remain high in Europe – The Robot Report

The International Federation of Robotics has released its latest assessment of industrial robot adoption across Europe, and the headline finding is one of measured resilience rather than dramatic expansion. In 2024, industrial robot installations across the European continent fell by 8% to 85,000 units. While that represents a year-over-year decline, the figure remains the second-highest annual total ever recorded for the region. The data suggests that European manufacturing, despite facing economic headwinds, has not abandoned its long-term commitment to automation.

The decline is not uniform across the continent. The European Union's 27 member states accounted for the overwhelming majority of installations, with 67,800 units deployed within the bloc. That figure represents roughly 80% of all European robot installations during the period. The EU's share of the overall European market underscores the bloc's centrality to the region's automation ecosystem, with non-EU European nations contributing the remaining fifth of installations.

One of the more striking data points concerns robot density, which measures the number of industrial robots per 10,000 employees in the manufacturing workforce. The EU reached a density of 231 units per 10,000 employees, a figure that sits well above the global average of 132 units. Western European countries as a group recorded a 3% increase in robot density year over year, indicating that the region's existing automation base continues to deepen even as new installation volumes contract.

Nine Western European nations placed within the global top 20 for robot density. That list includes Germany, Switzerland, the Netherlands, Austria, Italy, Belgium, Luxembourg, France, and Spain. The concentration of highly automated manufacturing economies within a relatively small geographic area is a defining feature of the European robotics landscape, and it helps explain why the continent remains a global leader in automation intensity despite slower growth in absolute installation numbers.

The automotive industry continues to be the primary engine of robot demand in Europe. The sector accounted for a 45% market share of industrial robot installations in the region, a figure that underscores the extent to which car manufacturing remains the dominant buyer of robotic systems. This is not a new development, but the persistence of automotive-driven demand is notable given the broader challenges facing the sector, including the transition to electric vehicles and ongoing supply chain realignments.

Germany, as Europe's largest robot market and the world's fifth-largest, experienced a 5% decline in installations to 26,982 units in 2024. That figure represents the second-best result ever recorded for the country, trailing only the record year of 2023. German installations accounted for 32% of the European annual total, cementing the country's position as the continent's automation powerhouse. The country's automotive manufacturers, including BMW, Mercedes-Benz, and Volkswagen, continue to drive the highest robot density in Europe, with their production systems deeply integrated with robotic automation.

Italy, the second-largest European market, saw a more pronounced decline, with installations falling by 16% to 8,783 units. Spain has now moved into third place with 5,100 units installed, driven by strong demand from its automotive industry. France slipped to fourth place with 4,900 units, representing a 24% decline in purchases compared to the prior period. The shifting rankings among these four major markets reflect differing industrial structures and investment cycles, with Spain's automotive sector proving more resilient than France's broader manufacturing base.

The annual average growth rate for European robot installations from 2019 to 2024 was plus 3%, a figure that contextualizes the 2024 decline within a longer-term upward trajectory. The nearshoring trend, whereby manufacturers relocate production closer to end markets, has benefited robot demand in Europe, as companies invest in automation to make reshored operations cost-competitive. This structural tailwind is expected to persist, supporting the case for continued automation investment across the continent.

Looking ahead, the European Union is projected to grow at a compound annual growth rate of 16.6% through 2036. That projection is supported by ongoing German automotive automation efforts and broader EU manufacturing modernization investment. The scale of the projected growth, if realized, would represent a significant acceleration from the 3% annual average recorded over the 2019-2024 period, suggesting that the current slowdown may be a temporary pause rather than a structural plateau.

Why it matters for European robot service

For companies that service, maintain, and integrate industrial robots across Europe, the IFR data carries several implications that extend well beyond the headline installation numbers. The persistence of high robot density across Western Europe means that the installed base of robots requiring ongoing service, spare parts, and software updates remains substantial. Even in a year of declining new installations, the cumulative stock of operational robots continues to grow, and each new installation adds to the long-term service obligation.

The concentration of robot density in nine Western European nations creates a clear geographic map for service providers. Germany, Switzerland, the Netherlands, Austria, Italy, Belgium, Luxembourg, France, and Spain represent the core markets where service demand will be highest. The density figures indicate not just the number of robots in operation, but also the sophistication of the manufacturing environments in which they operate. Higher-density markets tend to have more complex automation ecosystems, with multiple robot types, older and newer generations of equipment, and integration with broader factory automation systems.

The automotive industry's 45% market share has particular significance for robot service providers. Automotive manufacturing lines are typically high-utilization environments where downtime carries substantial cost penalties. The robots deployed in these settings are often subject to demanding duty cycles, operating across multiple shifts with minimal interruption. This creates a service environment where preventive maintenance, rapid response, and parts availability are critical. Service providers that can demonstrate expertise in automotive-specific applications, including welding, painting, and assembly operations, are likely to find sustained demand.

The nearshoring trend that has benefited robot installations also has implications for service operations. As manufacturers relocate production to Europe to serve European markets, they bring with them automation systems that require local service support. This creates opportunities for service providers to establish relationships with newly established or expanded manufacturing facilities. The trend also suggests that the geographic distribution of service demand may shift over time, as new production clusters emerge in response to nearshoring dynamics.

The projected 16.6% CAGR through 2036, if realized, would represent a substantial expansion of the European robot installed base. For service providers, this implies a need for scalable service capacity, including technician recruitment and training, parts inventory management, and digital service capabilities. The growth projection also suggests that the competitive landscape for robot services may intensify, as the expanding market attracts new entrants and encourages existing players to expand their geographic coverage.

The presence of major robot manufacturers within Europe, including KUKA in Augsburg and ABB Robotics in Västerås, Sweden, is relevant to the service ecosystem. Both companies produce articulated and collaborative robots for European automotive, electronics, and general manufacturing applications. KUKA's deep integration into BMW and Mercedes-Benz production systems means that service providers working with those automotive manufacturers must be familiar with KUKA equipment. ABB's OmniCore controller technology, serving automotive, electronics, and food manufacturing, similarly requires specialized knowledge for effective service and support. The European manufacturing base for these robots also has implications for parts availability and lead times, though specific figures are not disclosed in the source data.

The decline in French installations, down 24%, is notable for service providers operating in that market. A reduction in new installations does not immediately translate to reduced service demand, as the existing installed base continues to require maintenance. However, a sustained decline in new installations could eventually lead to an aging installed base, with implications for parts availability and the economic case for repairing older equipment versus replacing it. Service providers in France may need to adjust their strategies to account for a potentially slower-growing market.

What buyers and operators should know

For manufacturing companies considering robot investments in Europe, the 2024 data provides a nuanced picture of the current market. The 8% decline in installations suggests that some buyers have deferred or scaled back automation projects, potentially due to economic uncertainty or capital constraints. However, the fact that 2024 still represented the second-highest installation total in history indicates that the underlying demand for automation remains strong. Buyers evaluating robot investments should consider whether current market conditions represent a temporary dip or the beginning of a longer-term slowdown.

The automotive industry's 45% market share is a reminder that robot demand is heavily concentrated in a single sector. Buyers outside the automotive industry may find that robot suppliers and service providers are primarily oriented toward automotive applications, and they should seek out vendors with demonstrated expertise in their specific manufacturing processes. The electronics and food manufacturing sectors are mentioned in the source material as areas where ABB Robotics provides robots, suggesting that these sectors have meaningful automation demand, though the data does not provide specific installation figures for these industries.

The robot density figures offer a benchmark for manufacturing companies evaluating their own automation levels. The EU average of 231 units per 10,000 employees, compared to the global average of 132, indicates that European manufacturers are significantly more automated than the global norm. Companies operating below the EU average may face competitive disadvantages in terms of labor productivity and production consistency. However, the density figures also suggest that the most automated markets may be approaching saturation in certain applications, and buyers should carefully assess where additional automation can deliver meaningful returns.

The nearshoring trend that has supported robot demand in Europe is likely to continue shaping the market. Manufacturers that have relocated production to Europe, or are considering doing so, should factor automation requirements into their facility planning. The availability of local robot manufacturing, particularly from KUKA and ABB Robotics, may offer advantages in terms of supply chain resilience and technical support, though specific delivery times and service response metrics are not disclosed in the source material.

The projected 16.6% CAGR through 2036, if realized, would have significant implications for buyers planning long-term automation strategies. A market growing at that rate would see substantial expansion in robot capabilities, declining costs per unit of automation, and an increasingly competitive vendor landscape. Buyers may benefit from timing investments to align with technology refresh cycles, though the source data does not provide specific guidance on optimal investment timing.

For operators of existing robot installations, the data on declining new installations in certain markets, particularly France and Italy, is worth monitoring. An aging installed base can lead to challenges in sourcing spare parts and finding technicians with experience on older equipment. Operators should proactively assess the age profile of their robot fleets and develop strategies for either maintaining older equipment or planning for replacement. The source material does not disclose specific spare-part lead times or service response commitments, so operators should seek this information directly from their robot suppliers or service providers.

The strong performance of the Spanish market, now in third place with 5,100 units and driven by automotive demand, suggests that Spain may offer favorable conditions for automation investment. Buyers considering new installations may find that the Spanish market has a growing ecosystem of robot suppliers, integrators, and service providers. Similarly, the German market's resilience, despite the 5% decline, indicates that Germany remains the most mature and sophisticated robot market in Europe, with the deepest pool of expertise and the most established service infrastructure.

The 3% annual average growth rate from 2019 to 2024 provides a realistic baseline for planning purposes. While the projected 16.6% CAGR through 2036 is substantially higher, buyers should treat long-term projections with appropriate caution, as they depend on a range of economic and technological factors that are inherently uncertain. A prudent approach would be to plan for moderate growth while maintaining flexibility to accelerate or decelerate automation investment based on actual market conditions.

The data on India, which recorded 9,100 units installed in 2024 with a 7% increase and now ranks sixth worldwide, is relevant for European buyers with global operations. The Indian market's growth, driven by automotive demand with a 45% market share, suggests that automation is expanding in emerging markets even as European installation volumes contract. Companies with manufacturing operations in multiple regions should consider whether their automation strategies need to be tailored to the specific conditions of each market.

Sources

Robot sales for the automotive industry remain high in Europe

Published by Vigla Media OÜ (Estonia).